| Light Tape UK Limited Email News Letter |
Summer 2010 |
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Light Tape® takes off on BAE stand at Farnborough 2010 Once again Light Tape® has proved to be a hit when used at the recent Farnborough Air Show on the floor and walls of the BAE pavilion. The simple, geometric design created using Light Tape® ran from a central, interactive, touch screen console in all directions throughout the main exhibition pavilion to the various displays of defense equipment, and as part of the lighting effects in the entrance to the registration area. For further information go to: www.lighttape.co.uk The overall effect provided not only logical linking of the various exhibits, this could have been done using a white self adhesive tape on the floor, but by using Light Tape® as the directional indicator the resulting effect added a whole new dimension to the overall exhibit. The floor, which is usually seen as just something you walk on, came alive and became as much a part of the overall design of the room as the accompanying pictured canvases used to tell the story of the varying uses for the exhibited products being promoted by BAE.  2” lit width, Media White Light Tape® was first fitted in place using 3M double sided adhesive tape, which was then covered with 5” wide Light Tape® Floor Shield™, a product specifically designed to protect the lighting product from foot traffic medium term. The Light Tape® looked totally in keeping with the heady mix of hi tech equipment being displayed and its effectiveness i.e. brightness and visual appeal, stood up to the other forms of lighting effects that were used to spotlight the exhibits, showing yet another use of a product that offers intrinsic practicality combined with aesthetically pleasing results.  The display at the BAE pavilion at Farnborough’s annual air show ran for a week in July with quit literally thousands of people in attendance, passing through and walking over the Light Tape® whilst viewing the very latest in defense vehicles and equipment on display, proving that Light Tape® which is as thin as a business card in combination with Floor Shield™, can stand up to the rigors of an extremely busy exhibition and still look superb as the accompanying pictures show. The BAE stand at Farnborough was designed and built by Rapier Group in Ware, Hertfordshire. Light Tape® recreates Manchester’s New “M” logo When Marketing Manchester wanted to create an illuminated version of Peter Saville’s “M” logo design they chose Light Tape®. Installed at the Manchester visitors centre the “M”, Manchester’s brand signature situated in the centre’s window on the corner of Piccadilly Plaza on Portland Street, to add a touch of colour and interest to the busy Portland Street area in time for Manchester day the 20th of July 2010. The recently opened information centre is presented as a truly modern, forward looking, fun place that projects the merits of Manchester in very much the same way. The “M”, Manchester’s brand signature, has been produced using Light Tape® in various colours, meant to convey within its design a vibrant, modern, simplistic statement that the richness and diversity of the City and the individuals within it, exist in parallel and where the strands of colour intersect the city becomes a truly exciting place with the people who live and work there, both “original and modern”, all contributing to make Manchester the city it is today. The designer of the Manchester “M” is Peter Saville, who for over twenty-five years has produced essential innovations in the field of communications, significantly affecting the interplay between art and design. Amongst other achievements Saville created a series of iconic album covers for the bands Joy Division and New Order and was also at the forefront of developments in conceptual design with exhibits his work showing in museums and art galleries internationally. Manchester’s “M” brand signature is used for national and international communications, when City partners from across Greater Manchester and the wider city-region are promoting themselves jointly under a 'Manchester' banner and Light Tape® UK are proud to have been able to assist in the physical realization of the symbol of Manchester at the visitors centre. For more information on the above Installations please contact us on the following - eMail: mike.hardcastle@lighttape.co.uk - Tel: +44 (0) 8456 170 697 |
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Based in Barnsley, South Yorkshire Light Tape UK Limited is the exclusive distributor for Electro-LuminX® products in the UK and Ireland. (more) |
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www.lighttape.co.uk |
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Phone Light Tape UK: +44 (0)8456 170 697 Email Light Tape UK: mike.hardcastle@lighttape.co.uk |
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